The world is changing..scratch that…the world has changed. Information travels as fast as someone can send a tweet. Twitter is where I get the majority of my news these days (If you still read a newspaper then go ahead and just admit that it is for nostalgia or social purposes (see the NYT or Wall Street Journal).
In fact you are probably reading this on your iPhone, tablet or laptop and you were referred to this page via link on Google, twitter, facebook or LinkedIn. We are such an online world, but there is still such a strong desire for the tangible. I would even argue that the way we are connected to each other online has enhanced and focused our needs and desires relating to “real” things.
One thing that has benefited greatly from the digital age is real estate. With online social communities people are able to give and get more information about the place that they live, work and play. People can now easily see who lives in which neighborhoods, what popular restaurants are close by, the neighborhood’s walk score, school districts and school report cards, traffic details, demographics and crime stats – and it is all at their fingertips wherever they are.
And in a city like Nashville this has helped out the real estate market tremendously. Nashville has a lot of things to offer and people are using social media to brag on their community. I think social media is directly related to the rise in popularity of some of the East Nashville pocket communities and areas like Germantown, 12 South and the Gulch. The suburbs are also feeling this benefit as people take to facebook to share stories about their Franklin and Brentwood communities.
Did you know from this site if you are in a neighborhood of your liking you can click the search button and utilizing GPS technology you can have the option to view homes that are for sale “nearby”? Try it here
The digital age has also had a direct impact in the way people look for homes for sale (see Zillow, Trulia, etc. – my site’s search function was actually created by the company that was recently purchased by Zillow). Over 98% of all real estate buyer’s begin their search online before consulting a real estate professional for guidance and representation. People are also collaborating online, sharing opinions, facts and other tidbits about their communities in the Nashville area.
That fact has directly influenced the way I now do business…and I think it’s great for our city. What do you think?